Ooho: The Bottleless Water BottleBy John Davis - July 19, 2017
I don’t like to drink bottled water, but sometimess I know I have to. Every time I have a bottled water, which seems far too frequent, my inner-environmentalist freaks out just a little. I picture landfills full of water bottles http://www.yourwaterfilterguide.com/bottled-water-vs-tap/, swallowing the world up in one refreshing gulp.
Unfortunately, the convenience of bottled water combined with the cleanliness of the water makes it too appealing to pass up. But, what if there were another solution?
The solution may be Ooho. It’s a blob of water that has the potential to replace water bottles.
How Does Ooho Work?
Ooho isn’t made with new technology. It uses a technique developed in the 40’s to turn a liquid into a bubble. The process is known as spherification.
In this case, spherification is used to turn a combination of brown algae and calcium chloride into a gel-like, double-layered bubble. The bubble is formed around drinking water and keeps it protected from everything in the outside world.
To drink your bubble, you peel off the first layer. Underneath is the second layer, and you bite into it to break the membrane. It can be a little messy; drinking water from a bubble is about as easy as it sounds. But, on the bright side, water doesn’t do much damage other than getting you wet.
The best part about Ooho? You can eat the bubble. It’s perfectly harmless and doesn’t taste like anything. If eating algae is a little too new-age for you, that’s ok too. The “container” is biodegradable.
Is it Practical?
Replacing water bottles is a big task, and Ooho might not be up to the job. One of the biggest concerns with the product is packaging. Although the membrane is strong, it may not be strong enough to handle being jostled around. However, you can put several water bubbles into one thick membrane. This may protect them from breaking.
The other issue is the mess. Drinking water from a bubble takes practice. Water usually ends up on the ground, on your face or on your clothes. The only way around this is to eat the bubble, or to embrace the moisture.
Despite these drawbacks, Ooho is practical for some situations. Imagine running in a marathon, and you’re heading towards the water tent. The volunteer hands you a water bubble that you gracefully stick in your mouth and swallow. Now, imagine awkwardly juggling a cup while you try not to slow down. The cup misses your mouth by a miles, and water ends up all over your shirt. Then, the cup ends up somewhere on the ground. Ooho is an easier way for athletes to rehydrate.
Not only is Ooho better for the athletes, it’s better for the clean-up crew. The sidelines of football fields are littered with used water cups at the end of practices and games. The environment and the janitor don’t have to deal with all of that excess waste if Ooho is used.
At two cents a bubble, Ooho is cheap to make. Bottled water isn’t as cheap to produce because of the cost of the bottles themselves. Water bubbles are an affordable option, and this might make them a popular option.
Ooho might not be able to replace water bottles, but they do provide an awesome alternative. These biodegradable water bubbles bring a sense of whimsy and fun to drinking water, as well as reducing waste. With Ooho, I may even enjoy drinking (or eating) water more than ever.
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